Audit
A one-week review of your store, tracking and apps that ends in a ranked list of what's costing you money.
One week, with a written report
Technical marketing for Shopify brands
Your store runs on a dozen systems. We make them work together.
A small studio for Shopify brands doing $1M–$20M a year. We handle the technical side of your marketing: tracking, Klaviyo, apps, migrations.
Shopify Partner
Example engagement
| System | What we did | Status |
|---|---|---|
| Shopify | Storefront and checkout | Running |
| Klaviyo | Abandoned cart flow fired twice | Fixed |
| Meta CAPI | Purchase events, deduplicated | Connected |
| GA4 | Revenue now matches Shopify | Fixed |
| NetSuite | Orders and inventory sync | Connected |
| Recharge | Subscription renewals | Watched |
You probably need a tech lead if…
- Your apps don't agree on how much revenue you made last month.
- Something breaks every time someone updates the theme.
- You're paying for apps that do the same job twice, or no job at all.
- Your ERP, 3PL or subscription tool syncs with Shopify most of the time.
- Every fix depends on one freelancer who is slow to reply.
- You need someone technical in the room before you sign the next vendor contract.
Services
Start with an audit.
Fix and connect
We fix what the audit finds and connect the tools that aren't sharing data.
Scoped and agreed before work starts
Ongoing
We stay on to handle the technical side of your marketing 1–2 days a week.
1–2 days a week, adjusted as you grow
Selected work
Studio builds and in-house experience
Sites the studio has built, plus Shopify brands where Iakov ran SEO in-house before starting Paladin.
In-house SEO at Nearly Natural
Ran SEO in-house for one of the best-known artificial plant and tree retailers online.
nearlynatural.com (opens in a new tab)In-house SEO at Zesty Paws
Ran SEO in-house for a fast-growing pet supplement brand.
zestypaws.com (opens in a new tab)Studio build Royal Oaks Home Care
Rebuilt an aging WordPress site as a fast, accessible site, rewrote the copy, and set up contact forms that email the office directly.
royaloakshomecare.com (opens in a new tab)Studio build Aneliya Novikova
Designed and built a portfolio site for a classically trained pianist performing across South Florida.
aneliyanovikova.com (opens in a new tab)Process
How an engagement works
Intro call
Free, 30 minutes. Tell us what's going wrong and we'll tell you honestly whether we can help.
Audit
One week. You get a ranked list of what's costing you money and what each fix is worth.
Fix and connect
We fix the top items, with the scope agreed before any work starts.
Ongoing
We stay on 1–2 days a week and adjust the time as your needs change.
About the studio
Who does the work
Run by Iakov Fomin. I spent years running SEO and marketing inside ecommerce companies, and I also build. I'm the one doing the work; I bring in a specialist when a job needs one.
Questions
How does pricing work?
Every engagement is scoped to your store and agreed in writing before any work starts, so there are no surprises. We'll walk you through the options on the intro call.
Do we need to be on Shopify Plus?
We work with standard Shopify plans; Plus isn't required.
Who does the work?
Iakov, who runs the studio, does the work himself and is your only point of contact. When a job needs a specialist, such as a developer or a designer, we bring in someone we've worked with before and manage them for you.
Can you work with our existing agency or developers?
Yes. We're happy to act as the technical voice between you and your agencies, reviewing their work and making sure the pieces fit.
Are you a design or marketing agency?
Not in the usual sense. We don't run your ad campaigns or design your brand. We handle the technical side of your marketing, such as tracking, Klaviyo, apps and migrations, so the tools your team relies on actually work.
What access do you need?
Staff accounts on Shopify and your other tools, set up with only the permissions the job needs. We never ask for your owner login.
Tell us what's broken.
Tell us what's broken and we'll reply by email, set up a free 30-minute call if it makes sense, and tell you plainly whether we're the right fit.
Prefer email? Write to hello@paladincreatives.com